Following the initiative of Bolloré Logistics Japan and the support of Bolloré Transport & Logistics (BTL) Kenya, the Bolloré Group participated at The Sixth Tokyo International Conference on African Development (TICAD VI), organized for the first time on the African continent in Nairobi, Kenya, from August 27-28, 2016.
The TICAD VI attracted 33 heads of state, hundreds of Japanese private companies’ CEOs accompanying the delegation of Japanese Prime Minister Mr. Shinzō Abe, and overall 10,000 participants among which 2,000 were Japanese. A total of 73 Memorandum of Understanding (MOUs) were signed in an unprecedented move to boost trade between Africa and Japan, and the Bolloré Group was represented as the only international freight forwarder.
“The TICAD VI event exemplifies the strong focus the Japanese government has put on Africa,” said Mr. Jason Reynard, BTL Regional CEO for East Africa. Mr. Reynard adds: “The dual presence of our Kenyan and Japanese Commercial Teams at the event establishes the kind of global synergy we are offering to companies making inroads into the continent. As the leading Logistics network in Africa, our aim is to intensify our business relationships with Japanese companies and partner with them in key verticals of the logistics industry to add value and improve services to our clients.”
Our participation at the TICAD VI will have allowed the Bolloré Group to gain visibility towards Japanese companies, through coverage of the event and the MOU ceremony by the daily Japanese economic press. This also gave us the opportunity to highlight our position as a main logistics service provider in Africa in sectors such as port operations and infrastructures, as well as automotive, trading and consumer goods sectors.
Mr. Arnaud Rastoul, Managing Director at Bolloré Logistics Japan mentioned: “One of the axes of the TICAD VI was to facilitate the interests and investments of Japanese players from the private sector to trade with Africa, and we have made it our priority to support them for their operations.”
Since 1993, past editions of the TICAD were held in Japan every five years and focused on Japan’s Official Development Assistance (ODA). Since the TICAD V, this event has gradually shifted its focus on private sector investments; Japanese Government committing to a 32 billion USD pledge in June 2013 and an additional 30 billion USD this time.