In December 2017, L’Oréal Singapore partnered with Bolloré Logistics Singapore to donate and deliver nearly 12,000 skincare and haircare products to National Cancer Center Singapore (NCCS) and Humanitarian Organization for Migration Economics (HOME).
L'Oréal Singapore reached out to both philanthropic organizations to provide and transport daily necessity products that would be beneficial to them, while Bolloré Logistics sponsored the pick and pack process.
Products donated to NCCS will be for cancer patients, survivors' caregivers, staff and volunteers. Dovetailing on SingHealth's Giving Week from November to December 2017 which encourages giving back to society, staff were treated to L'Oréal Singapore's skin and haircare products in appreciation for their conscientiousness in caring for their patients, and also to celebrate life and the friendship forged in the fight against cancer. Paying it forward, staff members at NCCS made donations to the Community Cancer Fund to help needy patients pay for their treatment expenses.
Products donated to HOME went to migrant and domestic workers in Singapore who face problems such as mistreatment and abuse, and the shelter services provide a place of refuge and social support for those who have suffered or have been trafficked. At the shelter, these hair and body wash products are a daily necessity, and take a huge burden off the expenses needed to run the shelters.
Bolloré Logistics Singapore Managing Director Frederic Marcerou said, "Bolloré Logistics Singapore teams are proud to be included in this meaningful cause". "We are greatly supportive and happy that we can contribute our L'Oréal and Garnier products to assist NCCS and HOME's causes", said Supasita Kraisri, General Manager of L'Oréal Singapore Consumer Products.
"It is very close to our hearts to be a supporting light to these causes and provide encouragement and care in practical ways", shared Isabelle Lim, Corporate Communications Director of L'Oréal Singapore.
About L'Oréal Singapore
L'Oréal Singapore was established in 1990 and currently has 22 international brands across luxury, masstige, consumer and hair categories. With more than 550 employees and a Research & Innovation Centre, L'Oréal Singapore is consistently voted as one of the top employers, and was ranked in Universum 2017 as the #1 FMCG Company to Work For. Since 2009, the For Women In Science programme is one key program that recognizes talented young women pursuing research in Singapore, while Brandstorm has been leading the field as an innovation incubator for talents and projects since 2001. L'Oréal Singapore is also committed to sustainability, ethics and the community, with multiple initiatives that meet environmental, social and consumer needs. www.loreal.sg
Picture: Courtesy of L'Oréal Singapore