Bolloré Logistics Teams Accompany the Growth of Sales of L’Oréal in Morocco
Bolloré Logistics Teams Accompany the Growth of Sales of L’Oréal in Morocco

Bolloré Logistics Teams Accompany the Growth of Sales of L’Oréal in Morocco

February 27th, 2017

Over the years, L’Oréal and Bolloré Logistics have built a strong relationship which has seen a recent development in Morocco with the awarding of logistics services business to Bolloré Logistics.

​L’Oréal is the leading global beauty company with ambitious growth objectives in the country. The  main challenge Bolloré Logistics faced was to design and implement a flexible, tailored and innovative logistics solution. The final solution incorporated the specific needs of each of L’Oréal’s product categories and the different needs of their corresponding customers including general and specialised retailers, salons and pharmacists.

Bolloré Logistics conceived a complete and optimised logistics solution, ideally located in the Casablanca hub. The solution includes the importation process, reception, storage, inventory, value added services up to order preparation. We differentiate ourselves from our competitors thanks to  the quality of our warehouse that is fully equipped with pallet racking & adequate handling material, 3-level mezzanine equipped and an area is also dedicated to the co-packing of promotional products. Our solution is also aligned with L’Oréal’s sustainability programme, Sharing Beauty With All. It includes Solidarity Sourcing actions into the core solution to offer employment to disadvantaged groups.

Following a successful ramp up, the operation went fully live in June 2016 and supports L’Oréal’s business growth with improved physical supply chain operations. Further enhancements are already planned with the implementation of our SQUARE WMS solution (based on WMOS from Manhattan Associates), as well as new operational technologies coupled to optimised operational processes.

“The collaboration of the Bolloré Logistics and L’Oréal teams allowed for a smooth ramp up of the new operation with seemless transition from the previous warehouse provider to Bolloré Logistics. The new solution will support the growth of our business in Morocco and we count on the operational excellence of Bolloré for the years to come”, explained Philippe Raffray, Managing Director, L’Oréal Morocco.

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    More fuel-efficient for the Boeing 787 and the Airbus A350

  • 70%

    of Urbanisation is expected by 2050

  • 27

    mega-cities are expected by 2050, with at least 10 million people, compared to 1...

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    of growth for E-commerce retail market in Europe in 2015

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    of Africa’s population will be urbanized by 2050

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    of growth for Indian GDP in 2014

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    of growth for East Asian GDP in 2015, the world’s fastest-growing region

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    transported by the MSC Oscar, the largest container ship in the world

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    of growth in 2015 for Global Airfreight demand