On Thursday, 20 September 2018, 14,000 employees took part in the 3rd consecutive year of Marathon Day. This internal sporting event was created by Cyrille Bolloré, CEO of Bolloré Transport & Logistics, to raise funds for charity organisations.
Since 2016, Marathon Day has brought together employees from Bolloré Logistics from across the world wishing to participate in this 5 km race. For each registration, three euros were donated to a charity organisation. The Group, which supports young people through its sponsorship programmes, has chosen to donate all the money raised to the SOS Children's Villages organisation.
For over 60 years, SOS Children's Villages has supported children whose family situations have forced them to be housed elsewhere. It allows siblings to grow up together in a family-like environment, supported by an educational and effective long-lasting relationship in link with a family educator (the "SOS mother"). Beyond its mission to host children, it also develops programmes to promote access to education, professional training and healthcare. Furthermore, it works to strengthen family ties and prevent abandonment.