On March 2nd, 2020, Bolloré Transport & Logistics Morocco took part in the Advisors Meeting-Winter 2020, organized by the Essaouira Innovation Lab in Essaouira, Morocco.
Mr. Youness Lamarti, Development Manager of North Africa and General Manager of Bolloré Transport & Logistics Morocco, attended this meeting along with other prestigious guests such as His Majesty the King's Counselor André Azoulay, Mister the Governor of his Majesty the King Adil El Maliki, and a panel of renowned innovation and development experts.
The Advisors Meeting-Winter 2020 is a quarterly convention aiming to provide practical solutions to economic, societal and environmental challenges faced in the region. This meeting is also an opportunity for the concerned working groups, to meet, exchange and welcome new volunteer members within the organization.
During this edition, several strong innovative projects were submitted to the representatives of the Innovative Lab around different themes such as education, ecotourism, entrepreneurship, training, environment and civil actions.
As one of the results of the meeting, Bolloré Transport & Logistics Morocco signed an agreement, in partnership with the Essaouira-Mogador Association, the OFPPT-Essaouira Complex, and the École Supérieure de Technologie, to support the creation of an incubator dedicated to young entrepreneurs.
Bolloré Transport & Logistics Morocco indeed committed to donate two fitted containers of 40 feet each, which will serve as coworking, training and networking venues, opened to general public projects.
Bolloré Transport & Logistics supports this approach, which relates to the one proposed by the B.Lab, the company's accelerator for innovation.
Based on a design thinking methodology, the B. Lab aims to accelerate the digitalization of the supply chain by supporting all innovation initiatives, from ideation to the marketing phase.
The B.Lab relies on Bolloré Transport & Logistics global network and on a worldwide innovation ecosystem, in particular through collaboration with start-ups.
Commenting this donation, Younes Lamarti said: "Investing locally in youth and promoting the development of innovative projects are two essential commitments for Bolloré Transport & Logistics. We are proud to encourage, through this type of agreement, entrepreneurship and innovation in Morocco."
About Bolloré Transport & Logistics Morocco
Bolloré Transport & Logistics Morocco is a major player in transport and logistics. The company employs nearly 250 Moroccans across the country, based in Casablanca, Tangier & Agadir. The company actively participates in Morocco's development and invests in the empowerment of its employees. Bolloré Transport & Logistics also carries out actions for the benefit of Moroccan populations, in partnership with local associations.