Vietnam Sponsors the Beaujolais Nouveau

December 1st, 2017

On November 16th 2017, the 4th edition of the Beaujolais Nouveau celebration was organized by the French Chamber of Commerce and Industry in Vietnam (CCIFV), held in the gardens of the Consulate General of France in Ho Chi Minh City, Vietnam. Bolloré Logistics sponsored the event with the cooperation of its AMC subsidiary to support the French gastronomy and to highlight its know-how in the Food and Beverage logistics.

This was a delightful evening gathering more than 300 person, among the French community and hospitality industry.

Bolloré Logistics Vietnam is always proud to support the initiatives of the CCIFV and the French Consulate. This year, we took the opportunity of the Beaujolais Nouveau event to promote our expertise in Food & Beverages logistics with the support of our sister company AMC. It was a great event gathering the French Community, around gourmet food and wine; and we were honored to invite both Japanese and Indian customers as well,” said Astrid Vanier, General Manager Sales and Development at Bolloré Logistics Vietnam.

The rise in the consumption of imported products brings a number of new challenges, with fragile and perishable products subject to strict food safety regulations and requiring seamless logistics planning and visibility at every step in the cold chain.

In order to meet these new market challenges, Bolloré Logistics adapts its solutions for all types of temperature-controlled product. Bolloré Logistics’ expertise relies on tailor-made solutions such as multimodal transport by air and sea, consolidation of orders, temperature-controlled transportation, refrigerated ocean containers, special packaging, and warehousing solutions.

 

What is the Beaujolais Nouveau?
It is a typical French tradition that celebrates the end of the annual grape harvest and the release of the year’s first wine. It takes place every year on the third Thursday of November.

 

Picture: Bolloré Logistics Vietnam team and Ms. Elsa Bernard (center), Business Development Manager (Food & Beverages) at Bolloré Logistics/AMC Vietnam alongside French Consul Mr. Floreani.

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